I don’t too often receive pitches for my blog, SavoirVivre New York, but the majority of the time that I do get them, they are either uninteresting or generic and I end up deleting them. Being that ‘new media’ outreach is something entirely recent, there really aren’t any guides on how to successfully pitch a blogger.

Speaking both as a blogger as well as someone who does blogger outreach for marketing campaigns, I feel like I am qualified to say what works and what doesn’t. Below are some key points to making your blogger pitch effective and that you get the best result and coverage for your product or client.

1. Address a blogger by name when it is provided. If the blogger’s name is not available, then address them by their blog’s name. While this takes longer and can be tedious with the copy and pasting necessary, it can go a long way in showing that you care enough to personalize the outreach.

2. Keep it short. Almost all bloggers write in their spare time, meaning that they don’t want to read through something long, especially if they receive many pitches.

That said, some of the best pitches I have received are from Feed Company, the people behind the YouTube viral-marketing. While their content is only tangentially related to the subjects about which I write, I always appreciate their personalized pitches and would definitely post their content if I found it relevant to my readers. Below is a recent pitch.

“Hi SavoirVivreNY,

Check out the follow-up to YouTube video sensation “Guys backflip into jeans” which shows Rocky the orangutan as he chills in the streets of Hollywood sporting classic denim. With a laid-back tone and catchy beat, “Super chill monkey does Hollywood” follows Rocky as he rides the bus, goes to an audition, and chows down at his favorite taco stand. Damn it feels good to be a primate.

http://www.youtube.com/watch?v=nBFhvrAOFqY

Please let me know if you decide to post it!

Thanks,”

Well would you look at that, I posted their link after all!

Editor Drew Fiedler’s blog [link]