Stealth Ads: They’re Effective — And Priced To Move
NPR - All Things Considered (May 5, 2009)
It’s Getting Harder to Crack the Viral Video Chart
Advertising Age (April 23, 2009)
Cheerwine Gets Naked
Adrants (April 16, 2009)
Activision’s Viral Campaign for Singularity Starts with a Bang
NewTeeVee (January 31, 2009)
Gatorade’s Mysterious G Spots a Risky Strategy
Advertising Age (January 07, 2009)
