Feed Company

Story

Feed Company | June 28, 2011

Feed Company Adds Video Ad Industry Experts To Management Team

New Hires to Fuel Growth for Leading Video Seeding Company for Creative Brands and Agencies

Feed Company, the leading video seeding company for creative brands and agencies, today announced that Jonathan Quello has joined the company as Vice President of Sales. Most recently Director of Digital Ad Sales at Alloy Media + Marketing, Quello will be responsible for fueling sales and client service growth at Feed Company.

Quello joins Feed Company from Alloy Media + Marketing, where he led the digital division in sales servicing Fortune 500 companies including Microsoft, Sears, Disney, T-Mobile, and Warner Brothers. Prior to Alloy, Quello was a media planner at MediaCom Los Angeles.

Quello is the second video ad industry expert to join Feed Company this month. Jeff Sue, formerly of Traffic Marketplace, a top 10 ad and video display network, joins Feed Company as Director of Publisher Development responsible for overseeing the company’s growing video syndication network. Sue joins Feed Company from Traffic Marketplace where he was Manager of Publisher Development responsible for top properties in the company’s network, including AOL, MSN, and Huffington Post.

Both join Feed Company during a period of rapid sales growth at the company, spurred by increased demand by major advertisers for video ad solutions that feature a social engagement component. “Feed Company is expanding because marketers and agencies recognize and want a video advertising solution that’s able to reach and engage audiences socially on the web,” said Josh Warner, President and founder of Feed Company. “Both Jonathan and Jeff bring a track record of experience and new thinking to Feed Company so our clients can have meaningful conversations with audiences with video they create.”

“I joined Feed Company because we have a custom and scalable solution for advertisers that delivers engaged video views wherever the audience is – on Facebook, YouTube, mobile, blogs,” said Quello. “Having options is incredibly attractive to advertisers.”

About Feed Company

Feed Company is the video seeding company creative brands and agencies rely on to get video exposed to users on top blogs, video sites, mobile and social networks. Our ability to guarantee millions of user-initiated views and social engagements make us the first choice for Fortune 500 companies and their agencies. Our selected clients include Goodby, Silverstein & Partners, BBDO, DraftFCB, Universal McCann, Levi Strauss & Co. Founded in 2007, Feed Company is a privately held company based in Los Angeles, Calif. For more information about Feed Company, please visit http://feedcompany.com/