December 19th, 2014
LG is out with another video touting the ultra-realistic clarity of its televisions, but this time instead of fooling humans, the company is fooling pets. Jen Markham from Buzz60 explains.
November 5th, 2014
Though the idea been bandied about for years, a YouTube subscription service could now be right around the corner, according to YouTube CEO Susan Wojcicki.
September 19th, 2014
Can a video game shoot down Apollo moon-hoax claims? Nvidia thinks so in their ingenious viral video which is already over one million views on YouTube.
June 28th, 2014
Ad agencies are paid to provide original, never-seen-before ideas and images to captivate consumers and compel them to buy, but they should avoid these five eye-rolling clichés.
May 14th, 2014
Josh Warner of Feed Company explains how YouTube views clampdown is good news for advertisers, video seeding companies and YouTube, which will see their share of TrueView advertising increase.
April 20th, 2014
Branded videos have proven effective for a variety of products and services in a variety of markets. Here are 10 tips for creating successful branded videos.
April 1st, 2014
Google Think Insights Group summarizes key observations on TV fan behavior across Google and YouTube in this helpful report.
March 31st, 2014
The YouTube Creator Playbook for Brands is a helpful guide to creating a successful brand content and promotion strategy on YouTube.
March 24th, 2014
YouTube is where the kids are, and now Walt Disney Co. has a beachhead, acquiring Maker Sudios for $500 million, the company announced recently.
November 25th, 2013
In-depth study based on survey results from over 600 marketing professionals shows how vital online video has become in the marketing mix for major advertisers.
September 9th, 2013
More and more brands are trying out Vine and Instagram video so advertisers would do well to study these stats about how people use Vine and Instagram and what kinds of results they are seeing.
August 7th, 2013
Report from Pixability shows how major companies are using the YouTube platform to market their companies. The findings provide helpful lessons all marketers can use.
May 14th, 2013
The process of buying video ads has become increasingly complex, with more websites, ad networks, exchanges, and demand-side platforms than ever before, according to a new eMarketer report.
March 23rd, 2013
Most new videos that do well have an initial burst but then will flatten out and in comparison to the first and second weeks which will be a relative trickle. That trickle means more than you might think.
March 9th, 2013
YouTube has had its share of competition over the years. Now Chad Hurley, who left Google/YouTube in 2010 as co-founder, will launch his own potential new rival.
December 12th, 2012
This year in viral video, advertisers either broke new ground or just got better at old concepts. Josh Warner of Feed Company delivers his picks for 10 Most Innovative Viral Video Ads of 2012.
October 7th, 2012
Josh Warner of video seeding firm Feed Company joins the debate at Social Media Week on the effective measurement and metrics of social media campaigns.
July 10th, 2012
Nest, the makers of the learning thermostat and Goodby Silverstein & Partners collaborated with Feed Company for a successful Pinterest-related contest and video seeding campaign.
May 7th, 2012
I sat down recently with Josh Warner, president and founder of Feed Company, the first video seeding company to launch in the U.S. in 2006, which seems like many years ago in Internet time.
April 10th, 2012
Andy Murray tries his hand at a series of new jobs in a new short film. The Scot imagines life as a barber, a chef and a rock star in the minute-long promotion of racquet manufacturer Head’s new IG Radical Pro.