Feed Company

Insight & Press


Susan Wojcicki on the Quite Possibly Paid Future of YouTube

November 5th, 2014

Though the idea been bandied about for years, a YouTube subscription service could now be right around the corner, according to new CEO Susan Wojcicki.

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Done to Death: Avoid These 5 Tired Ideas in Your Branded Videos

June 28th, 2014

Ad agencies are paid to provide original, never-seen-before ideas and images that captivate consumers and compel them to buy, but any future branding you do online should avoid these eye-rolling clichés.

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Why YouTube Views Clampdown Benefits Advertisers

May 14th, 2014

The YouTube views clampdown is good news for advertisers, video seeding companies and YouTube, which will see their share of TrueView advertising increase.

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10 Tips for Creating Successful Branded Videos

April 20th, 2014

Branded videos have proven effective for a variety of products and services in a variety of markets. The big issue, however, is how to create a branded video that will be effective for your product or service in your market.

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The Role of Digital in TV Research, Fanship and Viewing

April 1st, 2014

Digital platforms have fundamentally changed the way TV viewers research, participate in and access their favorite shows. Google Think Insights Group summarizes key observations on TV fan behavior across Google and YouTube in this helpful report.

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The Creator Playbook for Brands

March 31st, 2014

The YouTube Creator Playbook for Brands is a helpful guide to creating a successful brand content and promotion strategy on YouTube.

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For $500 Million, Disney Gets a YouTube Network and Another Shot Online

March 24th, 2014

YouTube is where the kids are, and now Walt Disney Co. has a beachhead, acquiring Maker Sudios for $500 million, the company announced recently.

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2013 Video Marketing Survey & Business Video Trends Report

November 25th, 2013

In-depth study based on survey results from over 600 marketing professionals shows how vital online video has become in the marketing mix for major advertisers.

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15 Stats You Need to Know About Vine and Instagram Video

September 9th, 2013

More and more brands are trying out Vine and Instagram video so advertisers would do well to study these stats about how people use Vine and Instagram and what kinds of results they are seeing.

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How the Top 100 Brands Use YouTube for Marketing

August 7th, 2013

Report from Pixability shows how major companies are using the YouTube platform to market their companies.  The findings provide helpful lessons all marketers can use. 

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Online Video Advertising Moves Front and Center

May 14th, 2013

The process of buying video ads has become increasingly complex, with more websites, ad networks, exchanges, and demand-side platforms than ever before, according to a new eMarketer report.

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The Importance of Video Long Tail

March 23rd, 2013

Most new videos that do well will have an initial burst where it will collect a great number of views, but then it will flatten out and in comparison to the first and second weeks will be a relative trickle. That trickle means more than you might think.

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YouTube Co-founder Prepping Possible Rival

March 9th, 2013

YouTube has had its share of competition over the years. Now Chad Hurley, who left Google/YouTube in 2010 as co-founder, will launch his own potential new rival.

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The 10 Most Innovative Viral Video Ads of 2012

December 12th, 2012

This year in viral video, advertisers either broke new ground or just got better at old concepts. Red Bull went to the edge of space with Felix Baumgartner’s freefall 23 miles to Earth, which certainly qualifies as breaking new ground. On the other hand, Cartier’s bejeweled panther was so sumptuous as to feel brand new.

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Viral Content, Social Integration, and Television

October 7th, 2012

When it comes to the current power of social media there is a lot of discussion of metrics and measurement and engagement. What do those numbers mean for a traditional medium like television?

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Smart Thermostat Nest Looks for Happy Homes in First Ad Campaign

July 10th, 2012

Nest, the creators of the “learning thermostat,” and agency Goodby Silverstein & Partners collaborate with Feed Company and design blogs Justina Blakeney, Pennyweight, Satsuki Shibuya, Design Milk, and Design for Mankind on a Pinterest-related contest and video seeding campaign.

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Video Seeding from the Beginning: A Conversation with Josh Warner

May 7th, 2012

I sat down recently with Josh Warner, president and founder of Feed Company, the first video seeding company to launch in the U.S. in 2006, which seems like many years ago in Internet time.

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Andy Murray Makes A Radical Job Switch

April 10th, 2012

Andy Murray tries his hand at a series of new jobs in a new short film. The Scot imagines life as a barber, a chef and a rock star in the minute-long promotion of racquet manufacturer Head’s new IG Radical Pro.

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Caught On Camera Viral Videos How? What? Why?

March 13th, 2012

The most successful viral videos on the web keep us coming back for more. From walking on water to death-defying stunts, MSNBC’s “Caught on Camera: Viral Videos” includes commentary from our own Josh Warner, president of Feed Company.

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Top 10 Super Bowl XLVI commercials

February 6th, 2012

In the interest of full disclosure, I wanted to be Ferris Bueller when I was 16. So while part of me was a bit put off by this beloved character being used to sell me a car that wasn’t a vintage Ferrari, I also was suitably impressed with the level of detail in Matthew Broderick’s homage to Ferris’ day off.

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