Feed Company

Insight & Press

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How the Top 100 Brands Use YouTube for Marketing

April 16th, 2014

The Top 100 Global Brands: Key Lessons for Success on YouTube report from Pixability shows how major companies are using the YouTube platform to market their companies.  The findings provide lessons that all marketers can use. 

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Online Video Advertising Moves Front and Center

May 14th, 2013

The process of buying video ads has become increasingly complex, with more websites, ad networks, exchanges, and demand-side platforms than ever before, according to a new eMarketer report.

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The Importance of Video Long Tail

March 23rd, 2013

Most new videos that do well will have an initial burst where it will collect a great number of views, but then it will flatten out and in comparison to the first and second weeks will be a relative trickle. That trickle means more than you might think.

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YouTube Co-founder Prepping Possible Rival

March 9th, 2013

YouTube has had its share of competition over the years. Companies like Vimeo and DailyMotion (plus copyright lawsuits and crushing overhead costs) led Chad Hurley and the video-sharing site’s co-founders to sell YouTube to Google. Soon Chad Hurley, who left Google/YouTube in 2010, will launch a potential new rival.

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The 10 Most Innovative Viral Video Ads of 2012

December 12th, 2012

This year in viral video, advertisers either broke new ground or just got better at old concepts. Red Bull went to the edge of space with Felix Baumgartner’s freefall 23 miles to Earth, which certainly qualifies as breaking new ground. On the other hand, Cartier’s bejeweled panther was so sumptuous as to feel brand new.

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Viral Content, Social Integration, and Television

October 7th, 2012

When it comes to the current power of social media there is a lot of discussion of metrics and measurement and engagement. What do those numbers mean for a traditional medium like television?

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Smart Thermostat Nest Looks for Happy Homes in First Ad Campaign

July 10th, 2012

Nest, the creators of the “learning thermostat,” and agency Goodby Silverstein & Partners collaborate with Feed Company and design blogs Justina Blakeney, Pennyweight, Satsuki Shibuya, Design Milk, and Design for Mankind on a Pinterest-related contest and video seeding campaign.

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Video Seeding from the Beginning: A Conversation with Josh Warner

May 7th, 2012

I sat down recently with Josh Warner, president and founder of Feed Company, the first video seeding company to launch in the U.S. in 2006, which seems like many years ago in Internet time. Feed Company is definitely a pioneer in video seeding, having been behind several of the industry’s brand viral video hits.

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Andy Murray Makes A Radical Job Switch

April 10th, 2012

Andy Murray tries his hand at a series of new jobs in a new short film. The Scot imagines life as a barber, a chef and a rock star in the minute-long promotion of racquet manufacturer Head’s new IG Radical Pro.

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Caught On Camera Viral Videos How? What? Why?

March 13th, 2012

Some of the most successful viral videos on the web keep us coming back for more, intent on unraveling the mystery of how they were made. From walking on water to death-defying stunts, MSNBC’s “Caught on Camera: Viral Videos” includes commentary from our own Josh Warner, president of Feed Company.

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Top 10 Super Bowl XLVI commercials

February 6th, 2012

In the interest of full disclosure, I wanted to be Ferris Bueller when I was 16. So while part of me was a bit put off by this beloved character being used to sell me a car that wasn’t a vintage Ferrari, I also was suitably impressed with the level of detail in Matthew Broderick’s homage to Ferris’ day off.

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Driving Video Views & Engagement With SEO & Social Media

February 2nd, 2012

Feed Company Founder and President, Josh Warner, joins a panel of video experts for a discussion on video seeding at the Streaming Media West show in Los Angeles.

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Video Seeding With Feed Company’s Josh Warner

January 12th, 2012

A few weeks ago I got a chance to sit down with the President and Founder of Feed Company, Josh Warner. We talk a bit about how Feed Company began and what they’re up to with regard to video seeding, social media, video marketing.

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The 10 Most Innovative Viral Video Ads of 2011

December 8th, 2011

This year in viral video ads feels a lot like last year — many advertisers chose to evolve successful concepts and characters, such as Old Spice pairing Mustafa with Fabio for an old-fashioned Internet duel, and DC Shoes continuing Ken Block’s hugely popular Gymkhana series. I guess the adage is, “If it’s not broken, don’t fix it.”

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Why All Video Views Are Not Created Equal – Tips For Seeding

November 28th, 2011

Major advertisers, including Nike, Ford, and Microsoft, are using the marketing practice of video seeding to reach online users with brand videos longer than 15 or 30-seconds required by pre-roll video ads. Marketers like that video seeding reaches online audiences in environments that are inherently more social than commercial.

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Ad of the Day: Hotels.com

September 19th, 2011

If you ever need to book a room during a skydiving free fall, these guys have you covered. Courtesy of Hotels.com and Young & Rubicam in Chicago, there’s another crazy activity to add to that list: extreme hotel-room booking.

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Yes, Video Is a Distinct Medium and TV Ad Dollars Will Feed It

July 21st, 2011

In March, eMarketer released a report declaring that, contrary to the pro-digital pundits, TV ad spending will not be shifting dramatically to digital display. They are partially right.

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Feed Company Adds Video Ad Industry Experts To Management Team

June 28th, 2011

Feed Company, the leading video seeding company for creative brands and agencies, today announced that Jonathan Quello has joined the company as Vice President of Sales. Most recently Director of Digital Ad Sales at Alloy Media + Marketing, Quello will be responsible for fueling sales and client service growth at Feed Company.

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YouTube Now Draws Nearly 40% of All Online Video Visits

June 24th, 2011

YouTube has been a powerhouse in the online video arena since well before search giant Google (GOOG) bought it for $1.65 billion in 2006. What’s still a question is how much the video-sharing site will add to Google profits. One thing is certain: YouTube dominates the sector.

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Ford Hands Social-Media Strategy to Puppet Named ‘Doug’

March 25th, 2011

Last year Ford put its Fiesta brand in the hands of America’s drivers to help tell the real story behind the car. This year the company has placed its social-media faith in an orange puppet called Doug. In the annals of adland Ford is following a well-rehearsed script of using puppet power to help add spice to a brand.

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