September 13th, 2016
It’s no secret advertisers are flocking to digital at the expense of traditional formats. But the latest data shows the shift accelerating faster than expected in the US according to eMarketer report.
May 23rd, 2016
Here are 29 statistics that show video marketing, and video advertising, is vital for media brands.
April 30th, 2016
Many brands creating online videos probably aren’t seeing the results they expected. Here are 5 reasons why your online video strategy may not be working – and what to do about it.
March 11th, 2016
Becoming a YouTube star isn’t as easy as firing up a webcam and acting endearingly awkward. It’s not easy at all according to a survey of 1,861 YouTube creators conducted by Grapevine.
November 18th, 2015
Fast-changing mobile viewing habits spell big shifts for marketers. Andrew Snyder, vp of content strategy and solutions at Yahoo, shares his thoughts.
July 20th, 2015
The number of advertisers on YouTube has soared more than 40 per cent in the past year as big brands step up the chase to capture the attention of millennial consumers.
March 24th, 2015
Ok. If you work in tech this week you’ve no doubt heard much of this magical new app called Meerkat. Mark Suster from Upfront Ventures tell us what makes it so special.
December 19th, 2014
LG is out with another video touting the ultra-realistic clarity of its televisions, but this time instead of fooling humans, the company is fooling pets. Jen Markham from Buzz60 explains.
November 5th, 2014
Though the idea been bandied about for years, a YouTube subscription service could now be right around the corner, according to YouTube CEO Susan Wojcicki.
September 19th, 2014
Can a video game shoot down Apollo moon-hoax claims? Nvidia thinks so in their ingenious viral video which is already over one million views on YouTube.
June 28th, 2014
Ad agencies are paid to provide original, never-seen-before ideas and images to captivate consumers and compel them to buy, but they should avoid these five eye-rolling clichés.
May 14th, 2014
Josh Warner of Feed Company explains how YouTube views clampdown is good news for advertisers, video seeding companies and YouTube, which will see their share of TrueView advertising increase.
April 20th, 2014
Branded videos have proven effective for a variety of products and services in a variety of markets. Here are 10 tips for creating successful branded videos.
April 1st, 2014
Google Think Insights Group summarizes key observations on TV fan behavior across Google and YouTube in this helpful report.
March 31st, 2014
The YouTube Creator Playbook for Brands is a helpful guide to creating a successful brand content and promotion strategy on YouTube.
March 24th, 2014
YouTube is where the kids are, and now Walt Disney Co. has a beachhead, acquiring Maker Sudios for $500 million, the company announced recently.
November 25th, 2013
In-depth study based on survey results from over 600 marketing professionals shows how vital online video has become in the marketing mix for major advertisers.
September 9th, 2013
More and more brands are trying out Vine and Instagram video so advertisers would do well to study these stats about how people use Vine and Instagram and what kinds of results they are seeing.
August 7th, 2013
Report from Pixability shows how major companies are using the YouTube platform to market their companies. The findings provide helpful lessons all marketers can use.
May 14th, 2013
The process of buying video ads has become increasingly complex, with more websites, ad networks, exchanges, and demand-side platforms than ever before, according to a new eMarketer report.