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29 Big Online Video Marketing Statistics Media Brands Need To Know

May 23rd, 2016

Here are 29 statistics that show video marketing, and video advertising, is vital for media brands.

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5 Reasons Why Your Online Video Strategy Isn’t Working

April 30th, 2016

Many brands creating online videos probably aren’t seeing the results they expected. Here are 5 reasons why your online video strategy may not be working – and what to do about it.

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What It Takes To Become A YouTube Star: Time

March 11th, 2016

Becoming a YouTube star isn’t as easy as firing up a webcam and acting endearingly awkward. It’s not easy at all according to a survey of 1,861 YouTube creators conducted by Grapevine.

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Millennials Want Mobile Video Ads to Be Short and on Every Device

November 18th, 2015

Fast-changing mobile viewing habits spell big shifts for marketers. Andrew Snyder, vp of content strategy and solutions at Yahoo, shares his thoughts.

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Big brands boost YouTube advertising by 60% in race for millennials market

July 20th, 2015

The number of advertisers on YouTube has soared more than 40 per cent in the past year as big brands step up the chase to capture the attention of millennial consumers.

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The Magic Moment of Meerkat

March 24th, 2015

Ok. If you work in tech this week you’ve no doubt heard much of this magical new app called Meerkat. Mark Suster from Upfront Ventures tell us what makes it so special.

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Pets Fooled By Realistic TV Screen in Adorable LG Ad

December 19th, 2014

LG is out with another video touting the ultra-realistic clarity of its televisions, but this time instead of fooling humans, the company is fooling pets. Jen Markham from Buzz60 explains.

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Susan Wojcicki on the Quite Possibly Paid Future of YouTube

November 5th, 2014

Though the idea been bandied about for years, a YouTube subscription service could now be right around the corner, according to YouTube CEO Susan Wojcicki.

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Can a Video Game Shoot Down Moon-Hoax Claims? Nvidia Thinks So

September 19th, 2014

Can a video game shoot down Apollo moon-hoax claims? Nvidia thinks so in their ingenious viral video which is already over one million views on YouTube.

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Done to Death: Avoid These 5 Tired Ideas in Your Branded Videos

June 28th, 2014

Ad agencies are paid to provide original, never-seen-before ideas and images to captivate consumers and compel them to buy, but they should avoid these five eye-rolling clichés.

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Why YouTube Views Clampdown Benefits Advertisers

May 14th, 2014

Josh Warner of Feed Company explains how YouTube views clampdown is good news for advertisers, video seeding companies and YouTube, which will see their share of TrueView advertising increase.

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10 Tips for Creating Successful Branded Videos

April 20th, 2014

Branded videos have proven effective for a variety of products and services in a variety of markets. Here are 10 tips for creating successful branded videos.

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The Role of Digital in TV Research, Fanship and Viewing

April 1st, 2014

Google Think Insights Group summarizes key observations on TV fan behavior across Google and YouTube in this helpful report.

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The Creator Playbook for Brands

March 31st, 2014

The YouTube Creator Playbook for Brands is a helpful guide to creating a successful brand content and promotion strategy on YouTube.

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For $500 Million, Disney Gets a YouTube Network and Another Shot Online

March 24th, 2014

YouTube is where the kids are, and now Walt Disney Co. has a beachhead, acquiring Maker Sudios for $500 million, the company announced recently.

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2013 Video Marketing Survey & Business Video Trends Report

November 25th, 2013

In-depth study based on survey results from over 600 marketing professionals shows how vital online video has become in the marketing mix for major advertisers.

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15 Stats You Need to Know About Vine and Instagram Video

September 9th, 2013

More and more brands are trying out Vine and Instagram video so advertisers would do well to study these stats about how people use Vine and Instagram and what kinds of results they are seeing.

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How the Top 100 Brands Use YouTube for Marketing

August 7th, 2013

Report from Pixability shows how major companies are using the YouTube platform to market their companies.  The findings provide helpful lessons all marketers can use. 

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Online Video Advertising Moves Front and Center

May 14th, 2013

The process of buying video ads has become increasingly complex, with more websites, ad networks, exchanges, and demand-side platforms than ever before, according to a new eMarketer report.

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The Importance of Video Long Tail

March 23rd, 2013

Most new videos that do well have an initial burst but then will flatten out and in comparison to the first and second weeks which will be a relative trickle. That trickle means more than you might think.

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