March 23rd, 2013
Most new videos that do well have an initial burst but then will flatten out and in comparison to the first and second weeks which will be a relative trickle. That trickle means more than you might think.
March 9th, 2013
YouTube has had its share of competition over the years. Now Chad Hurley, who left Google/YouTube in 2010 as co-founder, will launch his own potential new rival.
December 12th, 2012
This year in viral video, advertisers either broke new ground or just got better at old concepts. Josh Warner of Feed Company delivers his picks for 10 Most Innovative Viral Video Ads of 2012.
October 7th, 2012
Josh Warner of video seeding firm Feed Company joins the debate at Social Media Week on the effective measurement and metrics of social media campaigns.
July 10th, 2012
Nest, the makers of the learning thermostat and Goodby Silverstein & Partners collaborated with Feed Company for a successful Pinterest-related contest and video seeding campaign.
May 7th, 2012
I sat down recently with Josh Warner, president and founder of Feed Company, the first video seeding company to launch in the U.S. in 2006, which seems like many years ago in Internet time.
April 10th, 2012
Andy Murray tries his hand at a series of new jobs in a new short film. The Scot imagines life as a barber, a chef and a rock star in the minute-long promotion of racquet manufacturer Head’s new IG Radical Pro.
March 13th, 2012
The most successful viral videos on the web keep us coming back for more. MSNBC’s “Caught on Camera: Viral Videos” interviews Josh Warner, president of Feed Company.
February 6th, 2012
Super Bowl commercials are fun for fans and fascinating for ad watchers. Here’s a run down of the Top 10 Super Bowl XLVI commercials.
February 2nd, 2012
Josh Warner, President of Feed Company joins a panel of video experts for a discussion on video seeding at the Streaming Media West show in Los Angeles.
January 12th, 2012
ReelSEO sits down with Feed Company President, Josh Warner to discuss the latest trends in video seeding and how Feed Company started the first video seeding company in the U.S.
December 8th, 2011
This year in viral video ads feels a lot like last year — many advertisers chose to evolve successful concepts and characters. Josh Warner of Feed Company explains.
November 28th, 2011
Major advertisers, including Nike, Ford, and Microsoft, are now using video seeding to reach online users. Josh Warner of Feed Company provides video seeding tips for both brands and ad agencies.
September 19th, 2011
If you ever need to book a room during a skydiving free fall, these guys have you covered. Courtesy of Hotels.com, Young & Rubicam in Chicago, and video seeding firm Feed Company.
July 21st, 2011
In March, eMarketer released a report declaring that, contrary to the pro-digital pundits, TV ad spending will not be shifting dramatically to digital display. They are partially right.
June 28th, 2011
Feed Company, the leading video seeding company for creative brands and agencies, today announced that Jonathan Quello has joined the company as Vice President of Sales.
June 24th, 2011
YouTube has been a powerhouse in the online video arena since well before search giant Google (GOOG) bought it for $1.65 billion in 2006. But how much the video-sharing site will add to Google profits.
March 25th, 2011
Last year Ford put its Fiesta brand in the hands of America’s drivers to help tell the real story behind the car. This year the company has placed its social-media faith in an orange puppet called Doug.
March 23rd, 2011
Air New Zealand has teamed up controversial puppet Rico with superstar rapper Snoop Dogg in its latest video – although it is hard to tell how the clip promotes the national carrier.
February 28th, 2011
Josh Warner, President of video seeding firm Feed Company, says a new kind of “engagement capital” has emerged with viral video marketing in which one level of branding works better than others.