Feed Company

Insight & Press

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The Importance of Video Long Tail

March 23rd, 2013

Most new videos that do well have an initial burst but then will flatten out and in comparison to the first and second weeks which will be a relative trickle. That trickle means more than you might think.

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YouTube Co-founder Prepping Possible Rival

March 9th, 2013

YouTube has had its share of competition over the years. Now Chad Hurley, who left Google/YouTube in 2010 as co-founder, will launch his own potential new rival.

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The 10 Most Innovative Viral Video Ads of 2012

December 12th, 2012

This year in viral video, advertisers either broke new ground or just got better at old concepts. Josh Warner of Feed Company delivers his picks for 10 Most Innovative Viral Video Ads of 2012.

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Viral Content, Social Integration, and Television

October 7th, 2012

Josh Warner of video seeding firm Feed Company joins the debate at Social Media Week on the effective measurement and metrics of social media campaigns.

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Smart Thermostat Nest Looks for Happy Homes in First Ad Campaign

July 10th, 2012

Nest, the makers of the learning thermostat and Goodby Silverstein & Partners collaborated with Feed Company for a successful Pinterest-related contest and video seeding campaign.

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Video Seeding from the Beginning: A Conversation with Josh Warner

May 7th, 2012

I sat down recently with Josh Warner, president and founder of Feed Company, the first video seeding company to launch in the U.S. in 2006, which seems like many years ago in Internet time.

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Andy Murray Makes A Radical Job Switch

April 10th, 2012

Andy Murray tries his hand at a series of new jobs in a new short film. The Scot imagines life as a barber, a chef and a rock star in the minute-long promotion of racquet manufacturer Head’s new IG Radical Pro.

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Caught On Camera Viral Videos How? What? Why?

March 13th, 2012

The most successful viral videos on the web keep us coming back for more. MSNBC’s “Caught on Camera: Viral Videos” interviews Josh Warner, president of Feed Company.

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Top 10 Super Bowl XLVI commercials

February 6th, 2012

Super Bowl commercials are fun for fans and fascinating for ad watchers. Here’s a run down of the Top 10 Super Bowl XLVI commercials.

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Driving Video Views & Engagement With SEO & Social Media

February 2nd, 2012

Josh Warner, President of Feed Company joins a panel of video experts for a discussion on video seeding at the Streaming Media West show in Los Angeles.

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Video Seeding With Feed Company’s Josh Warner

January 12th, 2012

ReelSEO sits down with Feed Company President, Josh Warner to discuss the latest trends in video seeding and how Feed Company started the first video seeding company in the U.S.

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The 10 Most Innovative Viral Video Ads of 2011

December 8th, 2011

This year in viral video ads feels a lot like last year — many advertisers chose to evolve successful concepts and characters. Josh Warner of Feed Company explains.

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Why All Video Views Are Not Created Equal – Video Seeding Tips

November 28th, 2011

Major advertisers, including Nike, Ford, and Microsoft, are now using video seeding to reach online users. Josh Warner of Feed Company provides video seeding tips for both brands and ad agencies.

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Ad of the Day: Hotels.com

September 19th, 2011

If you ever need to book a room during a skydiving free fall, these guys have you covered. Courtesy of Hotels.com, Young & Rubicam in Chicago, and video seeding firm Feed Company.

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Yes, Video Is a Distinct Medium and TV Ad Dollars Will Feed It

July 21st, 2011

In March, eMarketer released a report declaring that, contrary to the pro-digital pundits, TV ad spending will not be shifting dramatically to digital display. They are partially right.

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Feed Company Adds Video Ad Industry Experts To Management Team

June 28th, 2011

Feed Company, the leading video seeding company for creative brands and agencies, today announced that Jonathan Quello has joined the company as Vice President of Sales.

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YouTube Now Draws Nearly 40% of All Online Video Visits

June 24th, 2011

YouTube has been a powerhouse in the online video arena since well before search giant Google (GOOG) bought it for $1.65 billion in 2006. But how much the video-sharing site will add to Google profits.

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Ford Hands Social-Media Strategy to Puppet Named ‘Doug’

March 25th, 2011

Last year Ford put its Fiesta brand in the hands of America’s drivers to help tell the real story behind the car. This year the company has placed its social-media faith in an orange puppet called Doug.

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Air NZ’s Rico teams up with Snoop Dogg

March 23rd, 2011

Air New Zealand has teamed up controversial puppet Rico with superstar rapper Snoop Dogg in its latest video – although it is hard to tell how the clip promotes the national carrier.

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Make Your Branded Video Go Truly Viral

February 28th, 2011

Josh Warner, President of video seeding firm Feed Company, says a new kind of “engagement capital” has emerged with viral video marketing in which one level of branding works better than others.

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