Feed Company

Insight & Press

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The 10 Most Innovative Viral Video Ads of 2010

December 9th, 2010

Josh Warner, President of Feed Company recaps the The 10 Most Innovative Viral Video Ads of 2010 including break-through ads from Levi’s, Old Spice, and Google Chrome.

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Kevin Bacon Talks About Playing His Own Biggest Fan

December 9th, 2010

Kevin Bacon’s recent spot for Logitech Revue with Google TV — which has been lighting up the Internet for a week now — ranks as one of the strangest, and most endearing celebrity ads, in recent memory.

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Making Videos Go Viral

October 5th, 2010

Making an online video, even a truly entertaining one, go viral is easier said than done. Josh Warner, President of Feed Company breaks it down for BBDO Digital Lab.

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Levis’ Walking Man Strides Onto Viral Chart

August 9th, 2010

Levi’s “Walk Across America” stormed the Viral Video Chart with millions of views and thousands of social engagements caps a busy month at video seeding company Feed Company.

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New Videos Extend ‘Ford Fiesta Movement’

August 2nd, 2010

Ford Fiesta Movement, which launched last year to promote Ford’s newest car model, has been extended with a video series that shows YouTube celebrities interacting with the Fiesta in creative ways.

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“Guy Walks Across America” in Viral YouTube Video

August 1st, 2010

A video of a man trekking from the Brooklyn Bridge to the Golden Gate Bridge was this weekend’s viral sensation on YouTube, racking up half-a-million views since its debut on Tuesday.

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Andy Murray Tennis Street Magic In London

June 24th, 2010

Andy Murray, competing in Wimbledon right now, shows off some ‘tennis street magic’ in this commercial for Head racquets. The serving is the most impressive part.

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The End Of Viral

June 23rd, 2010

Asked what the current industry “threshold” is for a corporate video to be deemed “viral,” Josh Warner of video seeding company Feed Company says its time to retire the term altogether.

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Taco Bell’s Super Delicious Ingredient Force

June 9th, 2010

Taco Bell introduces the Super Delicious Ingredient Force. Their mission? To rid the world of “minuscule meals of mediocrity.”

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YouTube’s Must-See Cause-Marketing Picks

June 9th, 2010

Launching a corporate social-responsibility campaign? Watch these five Videos first.

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Fiesta Stars In Social Media Campaign

June 9th, 2010

While a billboard can tell you about Ford Fiesta’s keyless entry, it takes a webisode to show you a Fiesta owner can escape from zombies while his Honda-owning friends become a snack for the undead.

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How to Earn ‘Engagement Capital’ on YouTube

April 21st, 2010

Sure, your video went ‘viral,’ but did anyone truly interact with It? How to earn “engagement capital” on YouTube from Josh Warner, president of video seeding firm Feed Company.

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Playstation, Xbox Take Hand-to-Hand Combat to Video

March 30th, 2010

It’s hand-to-hand combat among gaming consoles on the viral chart. Microsoft’s Project Natal spot for Xbox has spent an incredible 39 weeks in the top 10 over the past year, and this week comes in at No. 9.

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Did Reebok Pay Stars to Exercise Naked?

March 9th, 2010

Don’t look now, but Reebok really wants your attention. UFC fighter Chuck Liddell and his girlfriend appear nude while exercising.

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The 10 Most Innovative Viral Video Ads of 2009

December 9th, 2009

2009 top viral video advertisements show us people are ready to embrace a host of creative approaches on the social Web. Josh Warner of Feed Company explains why that’s good news for creators.

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Is the Promise of Viral Success Holding the Ad Industry Back?

November 24th, 2009

Josh Warner, president of Feed Company explains how the promise of viral success is holding the ad industry back in his guest post for Ad Age.

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Elf Yourself Flash Mob Invades NYC

November 24th, 2009

OfficeMax decided to get really meta with the Elf Yourself campaign by creating a flashmob in New York City.

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Got Milk? Got Rock Opera?

October 2nd, 2009

I never thought I’d see the day that there would be a rock opera – about milk. Yet, here is that day. I present the new rock opera Battle for Milkquarious!

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How To Hit the Spread in Online Video

August 18th, 2009

Spreading a branded video message on the internet isn’t alchemy; it’s common sense. Josh Warner of video seeding company Feed Company delivers 5 key tips on how “hit to spread” in online video.

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The New Model: Naked Girls Shill For Guitar Hero?

August 10th, 2009

File this one under “best minute of viral marketing ever.” A video surfaced on YouTube today called Naked Girls Get Interrupted. It stars four attractive ladies — and a funny but unfortunate “interruption.”

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