Feed Company

Case Studies

DieHard Battery vs. Reggie Watts

Agency:
Y&R Chicago
Client:
Sears

Feed Company is hired by Y&R Chicago to create exposure and buzz for the DieHard Torture Labs video series. Feed Company outreaches to DIY, auto enthusiasts, and music fans across the web resulting in over 1.3 million views for the series. Lead video DieHard Battery vs. Reggie Watts achieves a coveted placement on Ad Age Viral Video Chart and is featured on home pages of Break, MySpace Video, and other major video sites.

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