Feed Company

Case Studies

Elf Yourself Invades NYC

Agency:
Tribal DDB
Client:
Office Max

Feed Company partners with Tribal DDB to get the word out on Office Max’s latest Elf Yourself video, a flash mob of elves invading NYC’s Time Square. Feed Company secures coverage on top-tier blogs and major video sites generating over half a million highly targeted views and over 1200 comments. The final coup: Elf Yourself Invades NYC video garners a homepage feature on BuzzFeed’s, “Top 10 Flashmobs of 2009.”

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