Feed Company

Case Studies

Fast Food Folk Song

Agency:
Feed Company
Client:
PepsiCo.

Hired by Pepsi to drive awareness of Mountain Dew in-store promotion for Baja Blast, Feed Company teams up with comedy duo Rhett and Link for their particular twist on popular YouTube genre of drive-thru restaurant raps. The result: “Fast Food Folk Song,” which receives over 2 million views, is featured on 200 sites and blogs, including Sports Illustrated and New York Times, and, best of all, achieves top-rated video ranking from hard-to-please audience on YouTube.

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