Feed Company

Case Studies

Ford Focus Doug

Agency:
Team Detroit
Client:
Ford Motor Company

Hired by Team Detroit to manage a multi-phase video seeding campaign, Feed Company delivers 20,000+ social engagements and 2.1 million YouTube views for Doug, an irascible spokes puppet with a fondness for the ladies and the 2012 Ford Focus. Doug’s good looks – he’s orange! – and a creative video seeding plan from Team Detroit and Feed Company earns 100+ major PR placements for the 2012 Ford Focus and 2,000+ followers on Twitter and 44,000+ fans on Facebook.

Return to Work