Feed Company

Case Studies

Bee-Boy Dance Crew

Agency:
Goodby, Silverstein & Partners
Client:
Häagen-Dazs

Feed Company is hired to seed PSA video for Häagen-Dazs that draws attention to plight of the disappearing honeybee. Feed Company targets youth-based cause communities online which results in a feature on YouTube’s home page and exposure on CNN and other mainstream outlets. The final buzz: over 2 million views in 2 weeks.

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