Feed Company

Case Studies

Hotel Booked In Freefall

Agency:
Y&R Chicago
Client:
Hotels.com

How easy is it to book a room on Hotels.com using their new smartphone app? That question is answered in a viral video seeded by Feed Company and seen by over a million people on YouTube. Feed Company targets frequent travelers with an aggressive earned outreach to over a hundred travel and lifestyle blogs and extreme sports communities. The video seeding campaign generates over 5,000 engagements on Facebook and Twitter and receives a 93% positive rating on YouTube.

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