Feed Company

Case Studies

Ivan Brothers March Madness

Tribal DDB
Capital One

Feed Company drives online views and discussion for Capital One NCAA March Madness program by reaching deep into basketball blogosphere and securing feature placements on top sites, including USA Today and ESPN. The result: the integrated online campaign is viewed over a million times, secures a coveted spot on Ad Age Viral Video chart, and establishes Ivan Brothers as popular March Madness internet meme.

Download Video Seeding Case Study

Return to Work | Next Video Seeding Campaign