Feed Company

Case Studies

Nest Happy Homes

Agency:
Goodby, Silverstein & Partners
Client:
Nest

Nest, a self-learning thermostat, programs itself to save you money on energy bills. Such a smart thermostat needs an equally smart seeding partner, which is why Goodby, Silverstein and Nest picked Feed Company to seed their make-you-smile Happy Homes video to users on top home, green, and art & design blogs. The result: 8 million home design enthusiasts reached via a custom-built promotion on Pinterest, 500,000+ views on YouTube, and 6,000+ social engagements. Smart and happy, indeed.

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