Feed Company

Case Studies

Santa's IT Elves

Ogilvy & Mather Chicago

Ogilvy & Mather Chicago creates a humorous video of Santa’s IT Elves in action to drive holiday sales for client, information tech provider CDW. The agency engages Feed Company to seed the holiday video across a wide mix of targeted blogs, websites, and social networks, earning over 200,000 views on YouTube and 4,000+ engagements on Facebook and Twitter in just one week. Feed Company’s video seeding campaign also provides 40 million value-add brand impressions via a customized CDW banner that drives traffic to Santa’s IT elves microsite.

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