Feed Company

Case Studies

The Great American Shave

Proximity BBDO

Feed Company is hired to drive online buzz, views, and engagement among NASCAR enthusiasts for Gillette The Great American Shave webisodes and sweepstakes. Feed Company secures a network of key NASCAR influencers to spread excitement in top NASCAR online communities and social networks including Facebook and Twitter. The result: Feed Company reaches the brand’s exact target audience on top social networks and exceeds the views goal of the program by +25%.

Return to Work | Next Video Seeding Campaign