Feed Company

Case Studies

The Great American Shave

Agency:
Proximity BBDO
Client:
Gillette

Feed Company is hired to drive online buzz, views, and engagement among NASCAR enthusiasts for Gillette The Great American Shave webisodes and sweepstakes. Feed Company secures a network of key NASCAR influencers to spread excitement in top NASCAR online communities and social networks including Facebook and Twitter. The result: Feed Company reaches the brand’s exact target audience on top social networks and exceeds the views goal of the program by +25%.

Return to Work | Next Video Seeding Campaign